Photo via Wakeman & Cushman Global Real Estate

So GE is moving to Boston, what’s the big deal?

Earlier this week, the Boston Globe’s Scott Kirsner, Babe Ruth-like, called his shot, writing a post about why GE would select Boston — and not two other potential spots in New York — as its next headquarters. “If GE thinks its future is about keeping its portfolio of billion-dollar businesses steps ahead of the competition, […]

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Surprise! Content can destroy your brand

Everyone loves content these days. You don’t have to search to far into the realm of marketing thought leadership to find someone musing on the fact that “content is king.” Think I’m exaggerating, search the content jobs on LinkedIn…it’s truly madness. You’ll discover content managers, content strategists, content gurus, content ninjas, masters of content, etc. […]

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