Access Road

So GE is moving to Boston, what’s the big deal?

Earlier this week, the Boston Globe’s Scott Kirsner, Babe Ruth-like, called his shot, writing a post about why GE would select Boston — and not two other potential spots in New York — as its next headquarters. “If GE thinks its future is about keeping its portfolio of billion-dollar businesses steps ahead of the competition, […]

by Dennis Keohane

Surprise! Content can destroy your brand

Everyone loves content these days. You don’t have to search to far into the realm of marketing thought leadership to find someone musing on the fact that “content is king.” Think I’m exaggerating, search the content jobs on LinkedIn…it’s truly madness. You’ll discover content managers, content strategists, content gurus, content ninjas, masters of content, etc. […]

by Dennis Keohane

Newly announced Leadin could be HubSpot’s best chance to build user base beyond marketers

At day one of HubSpot’s fast growing INBOUND conference (14,000 in attendance this year), co-founders Dharmesh Shah and Brian Halligan introduced a few interesting product updates during their keynote address.

by Dennis Keohane

Dubsmash a missed opportunity for Boston VCs to make a deeper European connection?

When I spoke with Dubsmash founder Roland Grenke in January, he mentioned that his video lip-synching app had been in early talks with a few US investors — some in Boston, and some in New York and Silicon Valley. This was an important point, because it allowed me to write a piece on Dubsmash for […]